Emperor Charles is renamed Charles Quint – Ommegang Becomes a Full-Fledged Brand

Charles Quint is synonymous with superior-quality top-fermented beer featuring a spicy hop aroma and a mildly fruity flavor. It has been recognized by international experts and is highly regarded by connoisseurs and beer enthusiasts alike.

Ommegang is evolving into a full-fledged brand

In the specialty beer lineup, Ommegang stands out as a tripel alongside Charles Quint.

Ommegang has won numerous gold and silver medals at prestigious international beer competitions. What’s more, this specialty beer is brewed with the highest-quality Belgian hops.

“With the new logos and redesigned packaging, Brouwerij Haacht is repositioning both brands in a fresh and strong way within a rapidly growing market, thereby appealing to the younger generation of beer drinkers,” says Lien Meeus, managing director of marketing and communications at Brouwerij Haacht. “The contemporary logos reflect this ambition and emphasize what the Charles Quint and Ommegang beers stand for today.”

The new packaging for both brands will gradually be introduced to the market starting now.