Haacht Brewery is sponsoring the 2023 Cyclocross World Championships in Hoogerheide

Are you passionate about road cycling and cyclocross? If so, chances are you’ve already heard of Haacht Brewery. As a loyal partner, we support the top riders of today and tomorrow as they strive to achieve their goals and push their limits.

The passion to do better every day, to have confidence in our own abilities, to be bold, to surprise, and to bring cycling fans together aligns with the core values of Haacht Brewery.

Drive and passion as unifying factors

Sports sponsorship has a positive impact on our brand awareness. But what really matters to Haacht Brewery is the connection to what it stands for as a brewery. In cyclocross and cycling in general, the brewery recognizes the drive that characterizes it as a company: constantly raising the bar and persevering like true Flandriens.* The GP Adrie van der Poel demonstrates this year after year by organizing a fantastic cycling event.

“We are incredibly proud to be part of this cycling family and that visitors can enjoy our delicious beers! We look forward to celebrating every victory with our SUPER 8 beers together with the fantastic organizers of the GP Adrie van der Poel,” says Ernst Enter, Managing Director for the Netherlands.

Haacht Brewery has been a loyal partner and supplier of GP Adrie van der Poel for many years.

Lien Meeus and Ernst Enter of Haacht Brewery sign the new agreement

(*) This typically Belgian cycling term refers to the archetype of the Flemish rider who crosses the finish line with spare tires slung around his neck, mud splattered across his face, and an expression that speaks volumes. A “flandrien” is a cyclist who combines impressive physical strength with a fierce determination to persevere through the toughest weather conditions and rough terrain, without ever losing his fighting spirit.