Product – 04/04/2025

SUPER 8 Rouge 0.0 Wins Gold at the 2025 World Alcohol-Free Awards

Boortmeerbeek, April 4, 2025 – SUPER 8 Rouge 0.0 won gold at the 2025 World Alcohol-Free Awards. This accolade—as the only Belgian winner with a true 0.0% alcohol content—is a wonderful boost for the alcohol-free beer, which has only been on the market since June 2024.

After previously winning a bronze medal at the International Beer Challenge, SUPER 8 Rouge 0.0 is now also internationally recognized as one of the absolute best in the rapidly growing non-alcoholic beverage segment. And for good reason: this beer is completely alcohol-free and contains noticeably less sugar than other similar beers. It combines the familiar delight of cherries, a hint of cranberries, and a crisp, fruity balance between sweet and tart. It is this healthy, refreshing, and 100% alcohol-free experience that has won over both consumers and judges alike.

“The rich ruby-red color of this beer already hints at what to expect—and it fully lives up to that promise in the glass. With delightful aromas and flavors of sweet cherry and almond, it’s slightly tart, refreshing, and beautifully balanced. The lively effervescence and crisp finish make this an excellent beer to pair with a meal—or a pick-me-up after a workout.”
World Alcohol-Free Awards, jury review

“Non-alcoholic and low-alcohol premium beers have quickly become a major category in the beverage market. Consumers want to enjoy themselves more than ever and are looking for a flavorful, high-quality experience. The fact that we can introduce an award-winning product in this category—one that is also low in sugar and calories—makes us particularly proud and motivates us here at Brouwerij Haacht to continue innovating together.”
Philippe Michiels, Communications Manager

About the World Alcohol-Free Awards

The World Alcohol-Free Awards was founded in 2022 and is the world’s first competition dedicated entirely to beverages with an alcohol content of 0.5% or less. The 2025 edition brought together 32 international judges in London to honor the best alcohol-free products in 15 categories.

Click here for more information about the World Alcohol-Free Awards.

Discover the full SUPER 8 lineup from Haacht Brewery here.

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