{"id":2957,"date":"2022-06-14T09:07:00","date_gmt":"2022-06-14T07:07:00","guid":{"rendered":"https:\/\/haacht.growls.be\/blog\/2022\/06\/14\/haacht-brewery-is-sponsoring-the-2023-cyclocross-world-championships-in-hoogerheide\/"},"modified":"2026-08-20T16:48:06","modified_gmt":"2026-08-20T14:48:06","slug":"haacht-brewery-is-sponsoring-the-2023-cyclocross-world-championships-in-hoogerheide","status":"publish","type":"post","link":"https:\/\/haacht.growls.be\/en\/blog\/2022\/06\/14\/haacht-brewery-is-sponsoring-the-2023-cyclocross-world-championships-in-hoogerheide\/","title":{"rendered":"Haacht Brewery is sponsoring the 2023 Cyclocross World Championships in Hoogerheide"},"content":{"rendered":"<!--\n Title: Intro\n-->\n\n\n<section class=\"gc-intro gc-intro--green\">\n    <!--\n    Title: Container\n    SupportsJSX: true\n    Blueprint: false\n-->\n\n\n<div class=\"gc-container\">\n    <h1 class=\"gc-intro__title\">\n            Haacht Brewery is sponsoring the 2023 Cyclocross World Championships in Hoogerheide\n        <\/h1>\n                    <div class=\"gc-intro__description fs-h4\">\n                <p>Haacht Brewery will sponsor the <strong>2023 Cyclocross World Championships in Hoogerheide<\/strong> as the official beer supplier. The brewery made the announcement during the presentation of the 2023 Hoogerheide World Championships. <\/p>\n\n            <\/div>\n<\/div>\n<\/section>\n<!--\n    Title: News Content\n    PostTypes: post\n-->\n\n<section class=\"gc-news-content\">\n    <!--\n    Title: Container\n    SupportsJSX: true\n    Blueprint: false\n-->\n\n\n<div class=\"gc-container gc-container--has-margin gc-container--small gc-news-content__container\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"700\" src=\"https:\/\/haacht.growls.be\/wp-content\/uploads\/NB-WKHoogerheide-1024x700.jpg\" class=\"gc-news-content__image\" alt=\"\" srcset=\"https:\/\/haacht.growls.be\/wp-content\/uploads\/NB-WKHoogerheide-1024x700.jpg 1024w, https:\/\/haacht.growls.be\/wp-content\/uploads\/NB-WKHoogerheide-300x205.jpg 300w, https:\/\/haacht.growls.be\/wp-content\/uploads\/NB-WKHoogerheide-768x525.jpg 768w, https:\/\/haacht.growls.be\/wp-content\/uploads\/NB-WKHoogerheide.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>        <div class=\"gc-news-content__content\">\n            <p>Are you passionate about road cycling and cyclocross? If so, chances are you\u2019ve already heard of Haacht Brewery. As a loyal partner, we support the top riders of today and tomorrow as they strive to achieve their goals and push their limits.  <\/p>\n<p>The passion to do better every day, to have confidence in our own abilities, to be bold, to surprise, and to bring cycling fans together aligns with the core values of Haacht Brewery.<\/p>\n<h4>Drive and passion as unifying factors<\/h4>\n<p>Sports sponsorship has a positive impact on our brand awareness. But what really matters to Haacht Brewery is the connection to what it stands for as a brewery. In cyclocross and cycling in general, the brewery recognizes the drive that characterizes it as a company: constantly raising the bar and persevering like true Flandriens.* The <strong>GP Adrie van der Poel<\/strong> demonstrates this year after year by organizing a fantastic cycling event.<\/p>\n<p><em>\u201cWe are incredibly proud to be part of this cycling family and that visitors can enjoy our delicious beers! We look forward to celebrating every victory with our SUPER 8 beers together with the fantastic organizers of the GP Adrie van der Poel<\/em>,<em>\u201d<\/em> says <strong>Ernst Enter<\/strong>, Managing Director for the Netherlands.<\/p>\n<p>Haacht Brewery has been a loyal partner and supplier of GP Adrie van der Poel for many years.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2641 size-large\" src=\"https:\/\/haacht.growls.be\/wp-content\/uploads\/NB-WKHoogerheide2-1024x700.jpg\" alt=\"\" width=\"1024\" height=\"700\" srcset=\"https:\/\/haacht.growls.be\/wp-content\/uploads\/NB-WKHoogerheide2-1024x700.jpg 1024w, https:\/\/haacht.growls.be\/wp-content\/uploads\/NB-WKHoogerheide2-300x205.jpg 300w, https:\/\/haacht.growls.be\/wp-content\/uploads\/NB-WKHoogerheide2-768x525.jpg 768w, https:\/\/haacht.growls.be\/wp-content\/uploads\/NB-WKHoogerheide2.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h6 style=\"text-align: center;\">Lien Meeus and Ernst Enter of Haacht Brewery sign the new agreement<\/h6>\n<p>(*) This typically Belgian cycling term refers to the archetype of the Flemish rider who crosses the finish line with spare tires slung around his neck, mud splattered across his face, and an expression that speaks volumes. A \u201cflandrien\u201d is a cyclist who combines impressive physical strength with a fierce determination to persevere through the toughest weather conditions and rough terrain, without ever losing his fighting spirit. <\/p>\n\n        <\/div>\n<\/div>\n<\/section>\n<!--\n    Title: News\n-->\n\n<section class=\"gc-news\">\n    <!--\n    Title: Container\n    SupportsJSX: true\n    Blueprint: false\n-->\n\n\n<div class=\"gc-container gc-container--has-margin\">\n    <div class=\"gc-news__header\">\n            <div class=\"gc-news__content\">\n                                    <h2 class=\"gc-news__title h3\">\n                        Latest news.\n                    <\/h2>\n                                                    <div class=\"gc-news__description\">\n                        <p>You&#8217;ll find more news, hot off the press, below.<\/p>\n\n                    <\/div>\n                            <\/div>\n                            <a\n        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https:\/\/haacht.growls.be\/wp-content\/uploads\/Luk_Lemmens__Nils_van_Dam_en_Bart_Nevens-kopie-300x200.jpg 300w, https:\/\/haacht.growls.be\/wp-content\/uploads\/Luk_Lemmens__Nils_van_Dam_en_Bart_Nevens-kopie-1024x683.jpg 1024w, https:\/\/haacht.growls.be\/wp-content\/uploads\/Luk_Lemmens__Nils_van_Dam_en_Bart_Nevens-kopie.jpg 1200w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" style=\"object-position:50% 61%\" \/>    <\/figure>\n    <div class=\"gc-news-item__content\">\n        <div class=\"gc-news-item__meta fs-h6\">\n                            <span>General<\/span>\n                <span>&#8211;<\/span>\n                        20\/05\/2026\n        <\/div>\n        <h3 class=\"gc-news-item__title h5\">\n            Haacht Brewery and Monumentenwacht Sign a Partnership Agreement to Efficiently Maintain Cultural Heritage\n        <\/h3>\n    <\/div>\n<\/a>\n                <\/li>\n                            <li class=\"gc-news__item\">\n                    <a class=\"gc-news-item\" href=\"https:\/\/haacht.growls.be\/en\/blog\/2026\/04\/29\/flandrien-0-0-wins-gold-at-the-world-alcohol-free-awards\/\">\n    <figure class=\"gc-news-item__visual-wrapper\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"357\" src=\"https:\/\/haacht.growls.be\/wp-content\/uploads\/Header_website_FLANDRIEN_WAFA2026-medium-1-768x357.jpg\" class=\"gc-news-item__visual\" alt=\"\" srcset=\"https:\/\/haacht.growls.be\/wp-content\/uploads\/Header_website_FLANDRIEN_WAFA2026-medium-1-768x357.jpg 768w, https:\/\/haacht.growls.be\/wp-content\/uploads\/Header_website_FLANDRIEN_WAFA2026-medium-1-300x139.jpg 300w, https:\/\/haacht.growls.be\/wp-content\/uploads\/Header_website_FLANDRIEN_WAFA2026-medium-1-1024x475.jpg 1024w, https:\/\/haacht.growls.be\/wp-content\/uploads\/Header_website_FLANDRIEN_WAFA2026-medium-1.jpg 1400w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>    <\/figure>\n    <div class=\"gc-news-item__content\">\n        <div class=\"gc-news-item__meta fs-h6\">\n                            <span>Product<\/span>\n                <span>&#8211;<\/span>\n                        29\/04\/2026\n        <\/div>\n        <h3 class=\"gc-news-item__title h5\">\n            FLANDRIEN 0.0 Wins Gold at the World Alcohol-Free Awards\n        <\/h3>\n    <\/div>\n<\/a>\n                <\/li>\n                            <li class=\"gc-news__item\">\n                    <a class=\"gc-news-item\" href=\"https:\/\/haacht.growls.be\/en\/blog\/2026\/03\/25\/alcohol-free-enjoyment-takes-center-stage-at-the-opening-of-the-mediacafe-at-the-thomas-more-media-campus-in-mechelen\/\">\n    <figure class=\"gc-news-item__visual-wrapper\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"357\" src=\"https:\/\/haacht.growls.be\/wp-content\/uploads\/samenwerking-thomas-more-mediacafe-medium-768x357.jpg\" class=\"gc-news-item__visual\" alt=\"\" srcset=\"https:\/\/haacht.growls.be\/wp-content\/uploads\/samenwerking-thomas-more-mediacafe-medium-768x357.jpg 768w, https:\/\/haacht.growls.be\/wp-content\/uploads\/samenwerking-thomas-more-mediacafe-medium-300x139.jpg 300w, https:\/\/haacht.growls.be\/wp-content\/uploads\/samenwerking-thomas-more-mediacafe-medium-1024x475.jpg 1024w, https:\/\/haacht.growls.be\/wp-content\/uploads\/samenwerking-thomas-more-mediacafe-medium.jpg 1400w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>    <\/figure>\n    <div class=\"gc-news-item__content\">\n        <div class=\"gc-news-item__meta fs-h6\">\n                            <span>General<\/span>\n                <span>&#8211;<\/span>\n                        25\/03\/2026\n        <\/div>\n        <h3 class=\"gc-news-item__title h5\">\n            Alcohol-Free Enjoyment Takes Center Stage at the Opening of the Mediacaf\u00e9 at the Thomas More Media Campus in Mechelen\n        <\/h3>\n    <\/div>\n<\/a>\n                <\/li>\n            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beer 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