{"id":3065,"date":"2024-06-04T10:58:00","date_gmt":"2024-06-04T08:58:00","guid":{"rendered":"https:\/\/haacht.growls.be\/blog\/2024\/06\/04\/super-8-now-also-alcohol-free-haacht-brewery-launches-two-new-0-0-beers-rouge-and-flandrien\/"},"modified":"2026-08-20T16:49:23","modified_gmt":"2026-08-20T14:49:23","slug":"super-8-now-also-alcohol-free-haacht-brewery-launches-two-new-0-0-beers-rouge-and-flandrien","status":"publish","type":"post","link":"https:\/\/haacht.growls.be\/en\/blog\/2024\/06\/04\/super-8-now-also-alcohol-free-haacht-brewery-launches-two-new-0-0-beers-rouge-and-flandrien\/","title":{"rendered":"SUPER 8 Now Also Alcohol-Free: Haacht Brewery Launches Two New 0.0 Beers, Rouge and Flandrien"},"content":{"rendered":"\n\n\n
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\n SUPER 8 Now Also Available in Non-Alcoholic Versions: Haacht Brewery Launches Two New 0.0 Beers, Rouge and Flandrien\n <\/h1>\n
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Haacht Brewery is expanding its product lineup to cater to the ever-growing group of flexi-drinkers<\/p>\n\n <\/div>\n<\/div>\n<\/section>\n\n\n

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Haacht Brewery is launching two non-alcoholic beers. The new SUPER 8 Rouge 0.0<\/strong> and SUPER 8 Flandrien 0.0<\/strong> are available starting today in restaurants and bars. With these new offerings, the family-owned brewery is targeting an ever-growing group of flexi-drinkers and a younger audience looking for tasty non-alcoholic alternatives to craft beers. With these new beers, Haacht Brewery aims to capture a 5% market share. \u201cWe\u2019ve taken our time to brew high-quality, delicious 0.0 beers. The result is two non-alcoholic beers that are low in calories and sugar and closely resemble our classics in taste<\/em>, \u201d<\/em> says the family-owned brewery. <\/p>\n

Non-alcoholic beers are gradually but surely carving out a permanent place in Belgians\u2019 shopping carts and on the drink menus of restaurants and bars. In 2023 alone, sales of non-alcoholic beers in our country grew by 17% in volume and by nearly a quarter in revenue. According to Haacht Brewery, this is because more and more beer drinkers are becoming so-called \u201cflexi-drinkers.\u201d These are beer lovers who consciously alternate between traditional beer and non-alcoholic varieties. <\/p>\n

\u201cWe\u2019re seeing a trend where drinking lager is giving way to sampling craft beers, among both men and women\u2014and especially young people. That\u2019s why we\u2019re now launching two non-alcoholic SUPER 8 varieties. We brew the new SUPER 8 Rouge 0.0 with real cherry juice. Not only is it delicious, but it\u2019s also lower in calories than the market average. For our SUPER 8 Flandrien 0.0, we\u2019ve managed to preserve the distinctive flavor of oak and vanilla while also keeping the calorie count very low. In short: we\u2019re expanding our lineup with high-quality non-alcoholic beers that don\u2019t compromise on flavor.\u201d<\/em> Philippe Michiels<\/strong>, spokesperson for Haacht Brewery.<\/p>\n

Distillation<\/h3>\n

To brew its new 0.0 beers, Haacht Brewery uses a distillation-based process.<\/p>\n

\u201cThis means that our new beers go through the normal brewing process, and that we remove the alcohol from the beer afterward. To preserve the beer\u2019s typical character and flavor, we reintroduce the aromatic compounds\u2014which evaporate during the distillation process\u2014back into the beer. This is a process we\u2019ve worked on with the necessary patience and have therefore taken our time with. Haacht Brewery has taken the time to introduce distinctive and flavorful varieties, which significantly enrich the market for non-alcoholic beers.\u201d<\/em> Philippe Michiels<\/strong> of Haacht Brewery.<\/p>\n

Haacht Brewery is exploring other opportunities for innovation.<\/p>\n

SUPER 8 Rouge 0.0<\/h3>\n